Framer Site Build + CMS for a Gold Coast Arborist

GC Tree Solutions is a Gold Coast-based arborist company serving residential, commercial, and civil clients across South-East Queensland. What started as a landing page cleanup turned into a broader build: visual upgrade, new pages, and a CMS setup so the team can publish content on their own.

The client had an existing Framer site that needed fixes and a visual refresh. After the initial landing page work, the scope expanded to include a resources section with CMS-powered FAQs and articles, giving the client a way to add new content each week without touching the build.

Landing page overhaul — restructured the page hierarchy, improved visual flow, and tightened spacing and typography

Quote form integration — made the quote request form a clear focal point with service selection

Social proof section — reworked the testimonials and partner logo carousel for better credibility

Services grid — clean, visual layout for their 6 core service offerings

Instagram feed integration — embedded their live feed to show recent work

Resources page — new page housing FAQs and articles in one place

CMS collections for FAQs and articles — built with Framer CMS so the client can add, edit, and publish new FAQs and articles weekly without developer help

Responsive polish — ensured everything looked sharp across mobile and desktop

What started as a quick landing page fix grew into a proper site build with content infrastructure. GC Tree Solutions now has a conversion-focused landing page and a self-serve content system they can maintain on their own.