Campaign Optimization for Independent Artist Launch

Campaign Optimization for Independent Artist Launch

Descripción: I developed a full Meta Ads campaign for the launch of an independent music project, focused on brand awareness and traffic generation. Applied A/B testing with different creatives and audience segmentation to achieve optimal CPC (Cost Per Click) and conversion rates. Successfully increased Spotify traffic and audience engagement by 28% within the first month.

Meta Ads

Campaign Management

Creative Strategy

Performance Marketing