Stories of Strength Campaign

I designed materials for the 'Stories of Strength' social impact campaign, featuring the logo design, interview package brochure and large format banners. Distributed locally, the brochure played a key role in the success of this community arts initiative. Client: BYDS.

The 'Stories of Strength' social impact campaign required a branding identity, logo and an interview package consisting of a brochure with clear instructions, educating residents on how to conduct interviews and encouraging residents to share their personal stories of resilience.

Collaborating closely with the project co-ordinators, we devised a fresh branding approach with infographics that not only distinguished the campaign but also resonated deeply with the community that it aimed to engage, educating them about the interview process. I then collaborated closely with local printers to ensure a high quality production.

Brand identity and logo for printed material, online and social media

Design of the interview package brochure

Campaign banners exhibited in the local shopping centre

The 'Stories of Strength' campaign now serves as a powerful tool in engaging the local community and driving the campaign's message of resilience.