Stories of Strength Campaign
Gemma Q
I designed materials for the 'Stories of Strength' social impact campaign, featuring the logo design, interview package brochure and large format banners. Distributed locally, the brochure played a key role in the success of this community arts initiative. Client: BYDS.
THE BRIEF:
The 'Stories of Strength' social impact campaign required a branding identity, logo and an interview package consisting of a brochure with clear instructions, educating residents on how to conduct interviews and encouraging residents to share their personal stories of resilience.
THE SOLUTION:
Collaborating closely with the project co-ordinators, we devised a fresh branding approach with infographics that not only distinguished the campaign but also resonated deeply with the community that it aimed to engage, educating them about the interview process. I then collaborated closely with local printers to ensure a high quality production.
THE DELIVERABLES:
Brand identity and logo for printed material, online and social media
Design of the interview package brochure
Campaign banners exhibited in the local shopping centre
THE OUTCOME:
The 'Stories of Strength' campaign now serves as a powerful tool in engaging the local community and driving the campaign's message of resilience.
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Posted Feb 10, 2024
Designed materials for 'Stories of Strength' social impact campaign, featuring logo design, brochure and large format banners. Client: BYDS
