A soda can concept series combining illustrated fruit mascots and bold type. Each character reflects the personality of the flavor, from playful to bold.

Overview

Conceptual packaging design for a consumer product brand, with focus on shelf appeal and clarity.

Tools

Adobe Illustrator & Photoshop

I gave each character a playful personality that reflects its corresponding fruit, using more dynamic poses for the bolder, "crazier" flavors. White was chosen as the neutral base to ensure the characters stand out clearly against any can background color.