TikTok Shop VSA (Video Shopping Ads) Optimization
John Paul Endrinal
This project aims to enhance the effectiveness of Video Shopping Ads (VSA) on TikTok Shop. The focus is on creating engaging video content, optimizing ad performance, and increasing conversions. By leveraging the unique capabilities of VSAs, the project seeks to drive more traffic, improve customer engagement, and boost sales.
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Posted Jul 8, 2024
Implement A/B testing to determine the most effective video formats and messaging. Monitor key performance metrics such as click-through rates (CTR), conversion
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