Finaloop InventoryIQ on boarding video

In the Finaloop video, my role as a motion designer was to create a visually clear and engaging experience that explained a complex financial product. My contributions were focused on:

Storytelling with Motion: I designed the motion flow to visually guide the viewer through the product, showing how each feature works within the user interface.

Simplifying Complex Data: I used motion graphics to simplify and highlight key data points and features like real-time landed costs and FIFO cost accounting.

Brand Integration: I ensured the overall look and feel of the video, from the transitions to the on-screen animations, aligned with the Finaloop brand identity.