Sweet & Simple Bakery is a conceptual website design created for a local, artisanal bakery. The goal of the project was to design a warm, inviting experience that reflects handcrafted products, tradition, and a human touch — without feeling outdated.

I started by analyzing the brief and defining key attributes such as cozy, friendly, handcrafted, and modern. From there, I explored multiple wireframe concepts to refine layout, content flow, and hierarchy before moving into the final design.

The homepage focuses on storytelling through visuals, texture, and typography: warm colors inspired by baked goods, hand-drawn elements, and real-life bakery scenes to reinforce authenticity. Every section includes a clear call to action while maintaining a soft, approachable tone. The design was fully adapted for multiple screen sizes, with careful attention to spacing, readability, and interaction states.

This project highlights my approach to blending strategy, visual identity, and user experience into a cohesive, brand-driven design.