This project is a recently mobile app developed for the user base of Freedom Boat Club, a membership service that provides access to on-demand boating at various locations across the world.
As the UX Lead on a dedicated product team for this project, the design process included heavy wireframe validation, moderated user interviews, prototype testing and a Beta program that continuously provides member feedback, as well as collaboration with Marketing and Branding teams to ensure brand consistency and voice across the app.
