Almond Cow, a Shopify e-commerce business with over five years of experience, needed help improving their Conversion Rate Optimization (CRO).

They wanted to enhance the user experience on their website. We achieved this by migrating their store from a Shopify Theme to a headless website using React, Gatsby, and the Shopify API.

As part of this long-term project, I worked on several pages of the website, including the home page, product page, cart section, account panel, and static content pages such as blogs, mission, FAQs, etc.

I also implemented a robust analytics layer to collect more data on user interactions while running continuous A/B testing experiments. This data has been used to later identify points of friction in the user's navigation journey and improve the overall experience.