Be Brand
Jason Nguyen
Like this project
Posted Feb 17, 2025
Founded on the belief that true luxury lies in being unapologetically oneself, BE creates timeless garments that honor the purest state of human expression.
BE
Founded on the belief that true luxury lies in being unapologetically oneself, BE creates timeless garments that honor the purest state of human expression. Each piece acts as an extension of the wearer, rejecting trends in favor of enduring design that allows individuals to simply Be. Through mindful creation and minimalist philosophy, BE crafts premium essentials that align with the natural rhythms of those who wear them.
In collaboration with a passionate fashion hobbyist turned entrepreneur, we embarked on creating BE's visual identity. Through thoughtful conversations about his frustrations with trend-driven fashion and disposable clothing culture, we developed a brand essence that champions authenticity and timeless design.
Simplicity.
Together, we curated a minimalist visual language—from the restrained color palette to the considered typography—that mirrors his vision of clothing as a pure form of self-expression. Each element was carefully chosen to reflect BE's commitment to creating garments that transcend seasonal cycles and honor the wearer's inherent worth, marking Sam's bold transition from fashion enthusiast to founder of a brand that stands for something more meaningful in the industry.
