Kuushy | Mobile App Design & Illustration

Kuushy is a smart cushion that's designed to alleviate back pain through proper posture. It's AI-enabled and operates via Bluetooth.

Under TACNIQ, the cushion uses sensory tactile technology and AI-patterns to determine is you are sitting correctly or not.

The engagement began shortly after their Kickstarter concluded. Over 7.5 weeks, the fragmented brief provided was resolved into a coherent product loop, a mascot character, a design system, and a full animated exercise library.

At the moment, Kuushy didn't have an official branding, so they were switching between blues or oranges as their main palette. The logo at the time was not their official version as well.

The client decided to lean more on orange; however, a lot of the original flows were heavily simplified.

The following are a mix of the final and rejected flows.

When visiting the companion screen for the first time, the user's walkthrough is simply demonstrates good posture for at least 1 hour in total. Once the user fulfills the walkthrough, the egg hatches, and the duck mascot appears.

On the final version, the client preferred to keep the chick. This is to simplify the steps over on the dev said as this is an MVP.

Requesting the cushion's technical specs before designing the sensor visualization kept the visual logic grounded in how the hardware actually worked. Sequencing onboarding last meant it was designed around the final brand and real product photography, not placeholders.

Building the design system in platform-agnostic patterns meant neither the framework switch nor the developer handoff change required any design rework.

I'd get confirmation about the project more as a whole and not simply follow the brief as is. It would have been easier to gauge expectations that way as at the time, I didn't know that this was the client's first MVP and that this was shortly after their Kickstarter got funded.