I worked on this project through an agency for a holiday donation campaign associated with UNICEF.

The campaign encouraged people to offer life-saving supplies — first aid kits, vaccines, water purification tablets, blankets, therapeutic food — as meaningful Christmas gifts for children in need.

The video was created for digital ads and social platforms to drive seasonal donations.

Create emotional warmth during the holiday season

Communicate hope and real impact

Highlight essential supplies clearly

Build urgency without feeling commercial

End with a strong donation call-to-action

I focused on emotional progression. Christmas naturally evokes joy and comfort, so the edit connects that feeling to the hope a donation can bring to a child.

I kept the storytelling simple and sincere — no heavy effects, just clean pacing, warm color tones, and subtle sound design that supports the message.

The build-up toward the final donation CTA was intentional and calm.

Narrative structuring

Emotional pacing

Warm color grading

Audio enhancement and mix balance

French subtitle integration

Platform optimization for paid ads

Video Editing Emotional Storytelling Ad Creative Development Holiday Campaign Content Nonprofit Video Production Subtitle Integration

Social Impact Content NGO Campaign Editing Donation Campaign Videos Emotional Ad Editing Color Grading Sound Design Digital Ad Optimization

Adobe Premiere Pro After Effects DaVinci Resolve