At Dora Technologies, I designed the system architecture, curated milestone and actionable steps for the tech team to implement. We are making a delivery management tool for logistics operators. Dora allows local logistics businesses to plan, create, assign, notify, and track customer delivery requests and fulfillment processes. It caters to the operational demands of local logistics operators, restaurants, and supply chain managers who offer and manage end-to-end delivery operations for their customers.

Overview logistics businesses relied on pen-and-paper methods to track operations, leading to frequent errors, missing records, and inefficiencies in order fulfillment, vehicle tracking, and payments.

At Dora Technologies, I led the system architecture design and structured the technical roadmap, breaking down milestones into actionable steps for implementation. The core focus was developing a delivery management tool tailored for logistics operators, allowing businesses to plan, assign, notify, and track customer deliveries efficiently.

The product serves local logistics providers, restaurants, and supply chain managers handling end-to-end delivery operations.

Defined product vision and strategy aligned with business goals.

Established a structured discovery process to refine customer pain points.

Collaborated cross-functionally to ensure alignment between technical feasibility and market demand.

Outcome: Clear problem definition and solution approach, minimizing feature bloat and ensuring market fit.

Spearheaded design-thinking workshops to develop user personas and map out the customer journey.

Led wireframing and prototyping sessions, ensuring an intuitive UI/UX for logistics managers and field agents.

Outcome: A frictionless user experience that reduces onboarding time for new clients.

Worked with the data engineering team to define KPIs and translate them into a Metabase dashboard to track key metrics.

Set up dashboards to monitor customer interactions, fleet performance, and cost-saving metrics.

Outcome: Data-driven decision-making leading to optimized routing and a 15% reduction in delivery times.

Implemented RICE and MoSCoW frameworks to evaluate and prioritize features.

Balanced short-term fixes with long-term strategic product growth.

Outcome: High-impact features delivered first, reducing development cycles and ensuring critical user needs were met early.

Introduced a structured Agile workflow with sprint planning, backlog refinement, and retrospectives.

Worked closely with developers to ensure iterative delivery and quick feedback loops.

Outcome: Faster development cycles and improved responsiveness to feature requests.

Utilized community engagement, word-of-mouth referrals, valuable events, and social media to close both premium and enterprise users.

Designed acquisition and onboarding strategies tailored for logistics operators.

Introduced customer retention strategies, focusing on data-driven engagement methods.

Outcome: Increased trial-to-subscription conversion rate and reduced customer churn.

Conducted competitor analysis to refine market positioning.

Worked on pricing and go-to-market strategies tailored to different customer segments.

Outcome: A structured entry strategy that maximized initial adoption.

Led beta testing programs and defined usability testing frameworks.

Ensured feature validation before rollouts through structured test cases and automation.

Outcome: Reduced post-launch bug reports and ensured a smoother user experience.

Managed the release cycle and coordinated marketing and customer success teams.

Helped the team secure its first angel investment.

Onboarded over 200 logistics business owners, achieving month-over-month growth and 4X revenue increase each month.

Outcome: A successful launch with clear insights into customer behavior for ongoing improvements.

Every decision made at Dora was rooted in structured frameworks and real-world application, not just theoretical concepts. I ensured our product was data-driven, user-focused, and commercially viable.

I bring this same structured, outcome-driven approach to every project I work on.