ABOUT CLIENT
JuVee Productions is an artist-driven, Los Angeles-based production company that develops and produces independent film, television, theatre, VR, and digital content across all spaces of narrative entertainment.
THE PROBLEM
JuVee Productions' website was okay as a static piece that gave them a web presence, but it wasn't so much of a stellar experience for an award-winning production company, especially not a tech-forward thinking one.
The colour scheme wasn't very appealing and with the dark mode, contrast across the pages was poor. On some parts, particularly the homepage, it was somewhat tasking to process information as you were presented with multiple categories in a singular view. Long story short, the experience was quite dated for today's digital era.
THE SOLUTION
The task ahead felt straightforward initially, after all, it was basically to give their website a modern look and feel. However, getting into the weeds, we saw the weight of every decision that needed to be made. Noting that we needed to update their visual identity, it was necessary to stay distinct but not too different that past/current clients no longer recognised the company.
Moving to the website, we looked into making sections more explicit, giving the content a proper hierarchy, and ensuring every part of the site felt cohesive and on-brand.
