REST Coffee Fundraise

Role: Consultant

Project Type: Fundraising Prep

Timeline: 3 months

Client Industry: FoodTech, Sustainability

Client: REST Coffee

❓The Challenge:

REST, a new-age coffee company, had a proprietary formula to make cheaper and better coffee using side stream valorization. However, it needed financing before it could commercialize its product. The leadership needed support to raise money, by effectively communicating their vision and developing a viable business plan.

🧭 My Approach:

To solve this, I first created a business plan.

Understood the economics of the company

Triangulated findings with industry and online

Solicited feedback from investors and founders

Next, I put together a data room with documents to bolster investment case.

Put together a short form and long form pitch deck

Conducted competitive research and drafted competitive memo

Researched coffee market economics and modelled potential future price

Finally, I made introductions to relevant investors.

📄The Deliverables:

Forward looking financial model

Pitch deck

Competitive memo

Coffee market primer

Investor list with introductions

💡The Impact:

First call with 30 investors

Term sheet from 1 introduced investor

✨Skills Highlighted:

 ✅ Network

 ✅ Financial modelling

 ✅ Strategy

 ✅ Research