About Us: ILIA

About ILIA Beauty

Welcome to ILIA Beauty, where clean, skin-centric beauty takes center stage, and your natural radiance shines through. We believe in the power of transparency and the ability of color to transform, challenging the norms of clean beauty to create something truly revolutionary. Our mission is to protect and revive your skin with safe and potent formulas that embody the perfect fusion of skincare and makeup.

Skincare-Powered Makeup: At ILIA, we believe that skincare and makeup go hand in hand. We realized early on that relying solely on botanicals wasn't enough. Our formulas are meticulously designed with active levels of skincare ingredients, providing a shield against environmental stressors. We are strong advocates for SPF, as it not only protects but also enhances the effectiveness of these skin-saving actives by up to 200%. Without it, those precious ingredients would degrade when exposed to light. It's time to wake up your skin and make the rest of your makeup routine a breeze.

Vibrant and Fuss-Free: Our daily essentials are crafted to instantly revive your look, embracing the essence of vibrancy and vivid washes of color. We believe in a fuss-free philosophy that focuses on making your skin look and feel alive. Many of our products are designed for multi-use, making them easy to apply on-the-go. Whether you want to make it up for a glamorous occasion or make it down for a natural, effortless look, ILIA will always simplify your beauty routine.

A Commitment to Better: We've learned that not every natural ingredient is beneficial for the skin, and not every synthetic ingredient is harmful. Clean beauty is where these two worlds intersect, with conscious and carefully-selected ingredients that never compromise on quality. Since our journey began in 2011, we've continuously pushed the boundaries of innovation and challenged the industry to evolve.

Beauty That Breaks the Cycle: We are passionate about creating radical beauty that goes beyond conventional norms. ILIA is proud to partner with Pact Collective, working together to recycle the hard-to-recycle. Makeup packaging can be particularly challenging due to its complex componentry and decoration. That's why we strive to source safe and sustainable materials, ensuring that our clean makeup is truly clean from start to finish. As our U.S. customer, you can mail in up to 10 empty beauty products per month, regardless of the brand, and Pact Collective will responsibly break them down, preventing them from ending up in landfills. Together, we can make a significant impact.

Meet Sasha: The heart and soul behind ILIA is Sasha, a Vancouver-born visionary who grew up surrounded by nature in a serene ocean-side setting. Her journey began with a personal experience when her younger brother, Zac, overcame acute asthma and allergies through homeopathic remedies and an organic diet. Sasha's passion for design led her to study Typography in London and New York before working as a branding executive in the fashion and beauty industries in Los Angeles. However, it was during a brief return to Vancouver that her mother encouraged her to scrutinize the ingredient list of her favorite lip balm. This revelation inspired Sasha to embark on a mission to recreate a lip balm that was safe, effective, and all-natural. And so, ILIA was born.

Join the ILIA Beauty Movement: Experience the transformative power of clean, skin-centric beauty. Discover our safe and potent formulas, embrace the harmony of skincare and makeup, and become a part of the movement that believes in better. Together, we can challenge the norms, push boundaries, and create a world where beauty is synonymous with sustainability, innovation, and conscious choices. Let ILIA be your partner on this remarkable journey to unleash your natural radiance.