Rebranding logo for Madame Tennis

I was approached by Adeline, the owner of a women's boutique tennis line in Beverly Hills. Adeline reached out to me regarding assistance with a logo redesign for her business. Her goal was to create a sophisticated logo for her more mature female audience while utilizing her well-known heart and tennis racket symbol. I made sure the text in her logo was easy to read and timeless and her catch phrase clean and concise.