Overview
As part of my ongoing partnership with 6ix, their CEO launched a new product —HQ0 — and brought me in to help bring its first product release story to life. The platform was still being actively built, which meant the messaging, UI, and value proposition were all evolving in real time. My job was to craft a clear, compelling video that spoke directly to HQ0’s target audience while staying flexible as the product shifted.
Approach
Because the product was mid-development, I took a nimble, collaborative, and iterative approach. I focused on distilling HQ0’s core value proposition, grounding the visuals in clarity and momentum, and building a cohesive story that could flex as the platform updated. My SaaS experience helped streamline the process—translating early product direction into something visually engaging and easy to understand.
Outcome
The final video is short, impactful, and tailored to the needs of a fast-moving startup launch. Daniel, the CEO, approved it with only a handful of revisions and highlighted the clarity, quality, and speed of execution. This project showcases my ability to support SaaS teams through product evolution and deliver polished results quickly.
What I Delivered
Product release launch video
Visual storytelling aligned with evolving product messaging
High-quality motion design built in Adobe After Effects