SaveWin Budgeting App

SaveWin Budgeting App — Key Outcomes

This project-based role gave me firsthand experience navigating the full product lifecycle for a consumer fintech product targeting young adults.

Discovery

Identified core user pain points around financial discipline and saving behavior through structured research.

Validation

Tested assumptions early to ensure product direction was grounded in real user needs, not assumptions.

Impact

Improved product direction through user-driven insights, creating a clearer and more compelling value proposition.

Featured Project

SaveWin Budgeting App

Role: Product Manager

SaveWin is a budgeting app designed specifically for young adults who struggle with saving money, building financial discipline, and developing healthy money habits. As Product Manager, I led the product strategy and discovery process from the ground up defining the problem space, conducting user research, and shaping the product direction.

The core insight from research was that young adults don't lack the desire to save they lack a system that makes saving feel rewarding, simple, and motivating. SaveWin addresses this by combining smart saving habits with a rewards-based incentive model.

Problem Definition

Mapped user financial pain points into a clear product problem statement.

User Research

Gathered qualitative insights from target users to drive feature prioritization.

Rewards Model

Designed a gamified saving mechanic to boost user engagement and retention.