Brand Image Film - The Story of Philately
Yaanus Films
Building on the historical and cultural legacy of Postage Stamps while celebrating the spirit of the dying art of philately, close to 5000 hand drawn stamps have been created to tell this amazing story of Shakti Bhog's journey to provide staple food to the world. The film has been conceptualised, written and directed by JD and the Voice Over has been lend by the living legend of Cinema, Mr. Kabir Bedi.
INDIA'S FIRST CANNES DOLPHIN WINNING BRAND FILM @ CANNES CORPORATE MEDIA AND TV AWARDS, FRANCE - 2015
WINNER OF GOLD STEVIE (BEST CORPORATE OVERVIEW FILM) AT THE INTERNATIONAL BUSINESS AWARDS 2015
WINNER OF OVER 20+ INTERNATIONAL AWARDS IN THE BEST CORPORATE BRAND IMAGE FILM CATEGORY
Cultural Context of the Film Shakti Bhog Foods Limited, is a company that was born out of the deep concern to provide hygienic staple food to the people. Its main business lies in the production of Wheat and Rice. This was also independent India's Economic Planning Policy since its first elected Government came into power- to be a self sufficient agricultural economy with adequate quality hygenic food for the nation to produce and consume. But how does a newly formed Government create awareness to its vast diverse population about its policies and initiatives on food and agricultural products? After all before gaining independence in 1947 from the British, India was a land of princely states and kingdoms without a proper national identity. Even after independence, India is culturally diverse in terms of its people, languages and traditions. POSTAGE STAMPS with its wide usage came as a solution to be used as communication tools across the length and breadth of the nation. Issued by Post & Telegraphic Office nationally, STAMPS through their engraved imagery successfully communicated the Planning Commission's initiatives with respect to food and agricultural policies. Building on this historical and cultural legacy, Postage Stamps have been adopted in the telling the story of Shakti Bhog in this film.
Making of the Film Frames
