NestWork Website Redesign: From Flat to Fast

When NestWork reached out to me, they were in a tough spot. They had already invested in a brand design and marketing, but it just didn’t land. It felt flat—too basic, no character, barely any reach—and most importantly, it didn’t reflect the direction the brand was heading in. Their competitors were stepping it up, and they needed something that not only matched that energy but blew it out of the water.

From the start, the goal was clear: build a website that could convert, stand out in a crowded market, and reflect who NestWork really is. They wanted something bold, dynamic. The vibe needed to feel fast, premium, and unmistakably them.

We kicked things off with deep collaboration between me, their CEO, and their head of creative. Together, we shaped a vision for a site that would feel alive—something that moved and breathed but still stayed sharp and focused.

The site is designed in Figma, built in Framer and fully responsive across devices.

Originally, we scoped the project for 4 weeks. But partway in, the CEO let me know they had a big opportunity coming up and he wanted the new site live sooner. So, we compressed the timeline down to just 3 weeks. It was intense, but we made it happen. We worked in 3 structured review rounds:

Initial concept + direction

Visual refinement

Final fixes and QA The client had clear ideas and trusted the process, which made everything smoother. Most of the post-launch feedback was minor polish work—no big pivots or creative blocks.

🚀 Site launched 1 week early to meet high-stakes agency meetings

• Positive internal feedback from the team.

• Immediate increase in engagement, with users staying longer and exploring more pages

• Clearer storytelling, helping NestWork position themselves as a top-tier creative partner

• Easier CMS management, letting the team update content freely without touching design

This project was a great example of what can happen when you combine vision, speed, and creative trust. We took a flat experience and turned it into something that now genuinely represents the Nestwork brand—and it performs.