Weaselrat Apparel Design

About this project: Weaselrat is a character-driven lifestyle brand with a distinct subculture point of view. As Creative Director, I designed the complete apparel graphic system across multiple collections, creating original artwork for every piece from concept through production-ready files.

The work spans a deliberately wide range of styles, from melting bubblegum lettering and retro character illustration to death metal typography, psychedelic wave patterns, and workwear-inspired text treatments. Each graphic was designed to function as a standalone piece while remaining visually coherent within the broader Weaselrat world.

Highlights include the Invade hoodie featuring the mascot character in an arched frame with sleeve print detailing, the Ratimir tee with a fully illustrated character in a fur coat carrying hot sauce bottles, the Hypnotic tee with a psychedelic spiral pattern anchored by the mascot, and the Chill tee featuring Ollie laid across a custom wordmark in two colorways.

Every graphic was prepared for production across screen print, embroidery, and direct to garment applications.