Red Wing Shoes: Wall of Honor

Developed and executed a campaign that serves as a monument to the American Worker: the Red Wing Wall of Honor. Tradespeople could submit photos of their actual worn boots and epic stories for a chance to be enshrined on the Red Wing Wall of Honor - a physical and digital wall of workers’ real, worn boots and stories. 32 tradespeople were selected by the Red Wing Shoes team to make the Wall, and they all received new Red Wing boots.