Website Refresh

Ariadna Giménez

Led the complete digital transformation of a crypto compliance platform, resulting in a 40% increase in user engagement and improved conversion rates. Collaborated with marketing specialists to create a seamless Framer migration, developed custom visual assets, and utilized AI tools for cohesive blog imagery. This project showcases my ability to translate complex technical concepts into accessible, user-friendly experiences.
Key aspects of this project include:
- Collaborative Effort: Worked closely with an all-in-one marketing specialist, skilled copywriter, and growth strategist to ensure alignment of design with marketing objectives and brand messaging.
- Visual Asset Creation: Developed all visual elements, including icons, graphics, and imagery, to establish a consistent and engaging visual language across the website.
- AI Integration: Utilized Midjourney to design unique and compelling visuals for our blog, enhancing the overall aesthetic and user engagement.
- User-Centric Design: Focused on creating an intuitive and minimalistic interface that simplifies complex crypto compliance information, making it accessible to a broader audience.
- Strategic Migration: Led the transition to Framer, ensuring a seamless migration that improved site performance and scalability.
Landing Page
Landing Page
Product Page
Product Page
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Posted Nov 15, 2024

Collaborated on Ospree's website redesign, migrating to Framer, and creating visual assets to modernize our digital presence.

Product Visualization
Product Visualization
Architectural Visualization
Architectural Visualization
Climate Imaginaries
Climate Imaginaries
AI Visualization
AI Visualization

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