Website Refresh

Led the complete digital transformation of a crypto compliance platform, resulting in a 40% increase in user engagement and improved conversion rates. Collaborated with marketing specialists to create a seamless Framer migration, developed custom visual assets, and utilized AI tools for cohesive blog imagery. This project showcases my ability to translate complex technical concepts into accessible, user-friendly experiences.

Key aspects of this project include:

- Collaborative Effort: Worked closely with an all-in-one marketing specialist, skilled copywriter, and growth strategist to ensure alignment of design with marketing objectives and brand messaging.

- Visual Asset Creation: Developed all visual elements, including icons, graphics, and imagery, to establish a consistent and engaging visual language across the website.

- AI Integration: Utilized Midjourney to design unique and compelling visuals for our blog, enhancing the overall aesthetic and user engagement.

- User-Centric Design: Focused on creating an intuitive and minimalistic interface that simplifies complex crypto compliance information, making it accessible to a broader audience.

- Strategic Migration: Led the transition to Framer, ensuring a seamless migration that improved site performance and scalability.