A short-form beauty UGC ad

A short-form beauty UGC ad designed to feel native to TikTok and Reels while maintaining polished commercial visuals.

The video combines a natural creator-style performance with product demonstrations, skincare application shots and cinematic beauty inserts. The pacing, captions and visual structure are designed around retention and direct-response advertising, moving quickly from the hook into product benefits and payoff.

I developed the concept, generated the creator and product shots, directed the performance and edited the final vertical ad with a focus on realism, consistency and social-first pacing.

Creative direction • AI UGC production • Video generation • Editing • Product visualization • Sound design