COTTWEILER is a Woolmark and NEWGEN award-winning fashion brand known for its innovative designs.

For their SS20 digital runway show in collaboration with Boiler Room TV, I led the team in developing a comprehensive brand communication strategy that not only enhanced the immediate impact of the show but also focused on post-runway exposure.

Additionally, I created a UX design framework that streamlined the viewer experience, ensuring that the show resonated deeply with both existing fans and new audiences alike. This multifaceted strategy facilitated greater brand visibility and engagement, establishing a strong foundation for future collections.