Iron House is a strength and conditioning gym that runs structured coaching programs for every level, from first-time lifters to experienced athletes. New visitors kept asking the same things: which program fits me, which membership should I get, and how do I try it out? Those answers were spread across DMs, phone calls, and front-desk chats, so the coaches spent hours on questions that a website could handle.

Used Lovable to build a dark, bold, high-contrast gym website

Built pages for Programs, Trainers, Membership, Schedule, Member Stories, and FAQ, with a free-trial button on every page

Added an AI "Find Your Fit" matcher: visitors enter their goals, experience level, and when they can train, and the AI recommends a program, a membership plan, and a first-week plan

Added a "Your Tailored Plan" section that shows the recommended program's 12-week outline in three phases, its monthly price, and what's included

Built a free-trial booking flow so visitors can go straight from the recommendation to their first session

The site does what a front-desk consultation used to do:

Visitors get a personalized program and membership recommendation in under a minute

Coaches spend less time answering "where do I start?" questions

Every page leads to the free trial, so interest turns into bookings

The gritty, high-energy design matches the feel of training at Iron House

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