Behavior Change Health App

Redesigned the core UX for a leading Series-A UK-based health app, scaled 600,000+ users with the NHS as a customer.

The application is a leading behavior change app targeted at prediabetics, helping them lose weight and adopt a more healthy lifestyle through diet and exercise changes.

I joined the team post-Series A as a consultant to help them turn their proof of concept into a scalable product. This included reworking their customer experience, analytics setup, notifications, customer service flows, internationalization, and a comprehensive white labeling strategy.

Based on my contribution, the company implemented a number of changes that enabled it to win a national contract with the NHS (the UK, 600,000 users) and three private insurers (Netherlands, Switzerland, UK).