Salsa Susana | Full Branding Package

Son, Kyle, and Mom, Susan, joined forces to share a beloved family recipe with the world. Made with ingredients sourced from the southwest, Kyle and Susan's locally inspired recipe delivers the flavors of Tempe, Arizona in a classic restaurant-style salsa. The Salsa Susana team sought out to capture the energy of the southwest, the feeling of a desert sunset, and the social nature that comes with enjoying salsa. Creating a bold and brightly colored logo and illustrative elements, the jar's label was designed to stand out on store shelves. We developed an easy-to-enjoy wide mouth jar, paired with a gold lid to complement the vibrant sunset tones. My Role:

Creative Direction

Brand Identity Design

Messaging

Logo Design

Styled Product Photography

White Background Product Photography