LOLA SPEAK: english learning app 250k followers for now
Uliana Korolova
Like this project
Posted Jan 22, 2025
organic promotion for english learning app on TikTok
Likes
1
Views
35
Lola Speak App - english learning app with a focus on speaking skills improvement with real-life situations and dialogs which help you to practise your speaking as you are talking to native speakers daily in a real life.
GOALS FOR PROMOTION:
📈 Increase brand awareness through tiktok
💜 Bring new users to the app without paid ads
👫 Build a huge community of the Lola Speak on social media
TARGET AUDIENCE:
👩🦰
Beginner and intermediate English learners (17-40)
🌍
USA and Central/ Eastern Europe
Which strategy do we choose to achieve our goals?
As our target audience is Beginner and intermediate English learners, we decided to use
educational content about english learning
the young actresses that will look alike to the target audience
visualizations of words to help beginners get associates better
location of posting - Los Angeles
Which formats do we use to achieve our goals?
educational content for english learners
content that shows the user’s experience
speaking improvement topics
