Business Model & Brand Strategy for Wax Sachets Startup

Business model & brand strategy for wax sachets startup

As a project manager, I developed a full business concept and strategic foundation for a handmade wax sachet brand. My responsibilities included shaping the brand’s mission and core values, analyzing the target audience, defining market positioning, and building a pitch-ready presentation to support future launch and investor communication. The goal was to create a unique, sensory-driven brand experience with emotional value, clarity, and a sustainable touch.

I defined mission & brand values, target audience research & segmentation, competitor mapping & market positioning, product value proposition, designed full presentation in Canva.

[Click to view the full project in Canva]

Skills: Project Management, Brand Strategy, Presentation Design, Canva, Consumer Research, Value Proposition Design