Optimal Energy- Logo Development

With the pre-established logo idea the client provided, I drew inspiration for the colour palette from the moodboard. I later sketched designs inspired by the fresh and clean feel from the images.

The client required a redesign of a logo they drew for Optimal Energy. After establishing the colours for the logo, I explored options for their logo designs through a multitude of thumbnail sketches.

I was heavily inspired by the combination of the letters ‘o’ and ‘e’ in Optimal energy and how it resembles the sun overlooking solar panels.