Brand Concept and Creation for fashion industry

A concept based in possibilities. An idea that people could find their own lives to be possible. The name of the brand is Possível São Paulo, which translates to Possible São Paulo, an idea of hope for the future.

In this project I developed the brand from scratch. My idea was to bring powerful typography from the 20th century alongside with a distinct memorable logo. The logo then became this set of curves that form PSP, the brand initials.