Revamping a Company's Brand Identity

For this Branding the client had a very generic photo as their logo for their skincare brand. I decided to revamp everything. I decided to go with a simplistic font with no icons as I wanted the logo to have a pure feel as the products have no harsh chemicals in. I also went with a neutral colour palette as I feel it that the chemicals are all natural it helps emphasise the company's values. the logo design was used for business cards and signage on their offices.