Home Instead needed a complete redo on the entire web ecosystem to align with their new branding and ever growing success. I was charged with developing a new web design system and all page designs. Working from existing brand guidelines I developed 3 stylescape concepts in order to showcase possibilities and get executive sign off on the new website design direction. 

Site Analysis & User Research

I conducted thorough analysis and user testing of the current website, encompassing various methods such as initial impressions, brand recall, task completion, decision-making, user preferences, surveys, and much more. Comprehensive documentation of the extensive research and analysis can be provided upon request.

With 2 different primary CTAs and hundreds of franchise pages, it was extremely important to ensure the userflow was carefully planned out for every touchpoint. Once the primary user flow was established I ensured every page strategically lead into the appropriate step in the flow.

With design direction approved I then focused on building a meticulous design system that would be the foundation for the new website design. User testing was done with earlier design mockups to gain insight into user preferences as well as pain points.