Scaled Corporate Collective's first web platform
Oluwatimilehin Solu
Corporate collective support students and young professionals to stand out on LinkedIn and excel in their career. Seeing the need for more accessible career opportunities, Corporate Collective, led by its founder Mawuena, offers a range of support to help students and young professionals thrive.
In this project Mawuena and I see how we can use a website to help students sign up to Corporate Collectives newsletter and have organisations/ schools book for speaking. I took charge of the web design and development for the completion of this project.
"We need to create a standout experience that connects with a visual generation"
I conducted competitor analysis on 10+ organisations achieving similar goals to Corporate Collective. This showed how Corporate Collective can bypass others in the industry with smooth and clear visuals.
9/10 organisations focused more on their social media platforms rather than website.
A shock experience as websites had unexpected links, reducing user retention.
When trying to access notes from over three weeks ago, many users find it so challenging that task completions drop significantly, pointing to a need for an easier retrieval process.
Lack on visual appeal towards a younger audience
Making use of visual Assets to increase Engagement and ease cognitive overload
Through competitor analysis, I identified the challenges users faced when navigating the website—mainly, overly lengthy text. Best practices highlighted how visual assets could effectively replace extensive wording. After discussions with Mawuena, we agreed on the text and appropriate visuals. Testing with users confirmed their preference for simplicity, as they appreciated being able to quickly grasp what Corporate Collective is about without being overwhelmed by text.
Using visual assets to communicate Corporate Collective's focus on LinkedIn.
To boost engagement and reduce text, I showcased Corporate Collective's LinkedIn expertise through interactive assets. These fun elements build trust, capture attention, and set expectations for users, motivating them to take the next step confidently.
Accommodating traffic through Founders' LinkedIn Influence
Mawuena's LinkedIn posts have reached over 700,000 people worldwide with a strong following and engagement on her posts. Considering this factor and how over 75% of LinkedIn users are on mobile, I understand I had to design a smooth experience for mobile users viewing the website through Mawuena's social media.
And that’s how i Collaborated with Mawuena To Help Students Stand Out In the Corporate World
Fun fact: A part of this project was completed whilst away in Marakesh, Morocco ;).
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Posted Dec 3, 2024
Product Designer crafting digital experiences that bring value to business and users.
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