Working on an internet service provider’s website taught me ...

Working on an internet service provider’s website taught me a lot about how people actually find and choose services online.

SEO isn’t just about ranking on Google. It’s about helping the right people discover what you offer when they need it most.

Over the past few months, we’ve reached: 🔹 600K+ active users 🔹 240K organic clicks from Google 🔹 9.4% click-through rate

What made the biggest difference? ✅ Making pages simpler and easier to navigate ✅ Targeting keywords people actually search for in their city ✅ Fixing user experience issues so visitors stayed longer (bounce rate dropped from 47% to 24%)

At the end of the day, SEO is really about connecting people with solutions. If your website makes that easy, growth naturally follows.