Nón lá là lạ

Nón là là lạ is a Cultural Tourism focused project I worked alongside with my team CommClown for the IC Master 2021 Marketing Competition.

As "nón lá" (conical leaf hat) is an iconic Vietnamese symbol and Chuong Village is a 300-year-old traditional non village in Hanoi, we want to bring this beauty and value back to modern life, especially amongst Gen Z in Vietnam. Hence, we use character-based content and 4-panel online comic to deliver.

We made it to the national TOP 12.

Art Director, Illustrator, Graphic Designer