Sales, Customer & Marketing Analytics Dashboard Project

📊 Case Study: Sales, Customer & Marketing Analytics Dashboard

Businesses often struggle because sales data, customer behavior, and marketing performance live in separate systems. This makes it difficult to answer simple but critical questions:

Where is revenue coming from?

Who are our best customers?

Is marketing spend actually profitable?

The goal was to bring Sales, Customers, and Marketing insights into one reliable system.

Businesses often struggle because sales data, customer behavior, and marketing performance live in separate systems. This makes it difficult to answer simple but critical questions:

Where is revenue coming from?

Who are our best customers?

Is marketing spend actually profitable?

The goal was to bring Sales, Customers, and Marketing insights into one reliable system.

I designed and built a 3-page Power BI analytics system that connects cleaned and structured datasets into a single source of truth.

The solution includes:

A structured data model

Cleaned and standardized datasets

Business-focused KPIs

Clear, decision-ready dashboards

Focused on understanding revenue drivers:

Monthly sales trends

Top-performing products and categories

Total Sales, Orders, and Average Order Value

Region-wise revenue contribution

Payment method analysis

👉 Helped identify growth areas and underperforming segments.

Analyzed customer behavior and retention:

Total customers

New vs Returning customers

Customer Lifetime Value (LTV) by region

Repeat purchase behavior using DAX-based measures

👉 Provided clarity on customer loyalty and long-term value.

Measured ROI across marketing channels:

Paid Ads

Social Media

Referral

Influencer / UGC

Email

Offline campaigns

👉 Highlighted high-ROI channels and areas of wasted spend.

Power BI – Data modeling & visualization

SQL – Data preparation and joins

Python – Data cleaning & preprocessing

DAX – Business logic and measures

CSV datasets – Source data

This project reinforced that dashboards are not just visuals — they are decision-making tools. When sales, customer, and marketing data are analyzed together, businesses gain clarity faster and act smarter.

🚀 Outcome

Unified analytics system

Clean and scalable data pipeline

Actionable insights for sales, retention, and marketing strategy

If you're dealing with:

Inconsistent data

Disconnected reports

Unclear marketing ROI

Dashboards that don’t reflect reality

I help clean, structure, and transform raw data into reliable analytics systems.

#Data Analytics

#Power BI

#Business Intelligence