Technical SEO Case Study – 26x Increase in Traffic with 4 Simple

As an SEO Expert, I'd like to share a real success story with you all! Our team recently had the pleasure of working with CentralSun, an eCommerce site selling frozen foods. They had an incredible range of products, but their website suffered from low organic traffic and rankings.

Here's how we helped CentralSun achieve a massive 26x increase in traffic with just 4 simple tweaks:

The existing site architecture prevented Google from seeing the best pages and those that needed to rank. We had to rebuild the site for crawlability to stand a chance of generating valuable organic traffic.

Knowing the right keywords is crucial for ranking. We researched and defined the keywords users entered into Google to optimize the site accordingly.

Although beautifully designed, the site lacked enough word content to compete for rankings. We needed longer, valuable content for better indexing and crawling.

Google Analytics was installed, but we lacked a framework to measure the success of our SEO efforts. We incorporated SEO-specific tools to track and measure ranking success.

We restructured the site with five key pages, making sure Google could crawl and index each category, product, and relevant pages. This hierarchy improved crawlability, making ranking much more feasible.

We researched and optimized the pages to rank for important keywords related to frozen foods, popular dishes, and specializations, covering the most relevant queries of the target audience.

We strategically added valuable content to pages with low word count, using product descriptions, cooking tips, and nutritional information to enhance user experience and search engine visibility.

Regular tracking and testing of tactics are vital for SEO success. We used rank tracking software and accurate Google Analytics to continuously improve results.

The results were astounding! From a mere 304 organic visits in September, the site skyrocketed to 8,239 users in April – a 26x increase in just 8 months! Rankings improved significantly across multiple keywords and product categories.

"Their team was crystal clear from the beginning regarding the project's contract, deliverables, communication, and completion. We communicated via email mostly and had a couple of in-person meetings." – Tarmova @CentralSun

If you feel you're missing out on revenue and organic traffic opportunities, let us help! Reach out for an audit to uncover big opportunities and improve your rankings, traffic, and ultimately generate revenue from search.

Feel free to reach out for any questions or to discuss your own SEO needs! 📩