The course is structured in four core modules: Market Research, Product Design, Sales Funnel, and Launch Strategy. Each module includes video lessons, downloadable templates, worksheets, and community discussion threads. Students have access to a private Slack-style community for peer support and a monthly group Q&A call with the instructor. The platform offers two pricing tiers: Self-Paced ($297 lifetime access) and Group Coaching ($797 with 3 months of 1-on-1 support).