A project that’s incredibly close

A project that’s incredibly close to my heart. Had the opportunity to work on the creative direction for @ekaniarchive debut campaign, Chapter 01 - Straight from Soil, alongside a talented team that brought this vision to life. From shaping the visual language to building a story rooted in Barmer’s appliqué craft, every frame was created with intention, patience, and a deep respect for the artisans behind it. Grateful to everyone who made this possible. Looking forward to sharing more from this journey. Creative Direction • Visual Storytelling • Brand Identity