The Slick Campaign for got2b
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The Slick Campaign for got2b
The Slick campaign for got2b celebrates bold self-expression through ultra-sleek hairstyles that blur the line between fashion and attitude. Built around the iconic slick-back and wet-look aesthetic, the campaign positions hair not just as a style choice, but as a statement of confidence, control, and individuality.
Agency: HeimatTBWA
Client: Henkel
YouTube Videos
Images
![HEC29P24005 GLUED Campaign KV QF 594x420 GBR 241018 ISO300 low[34]_page-0002.jpg](https://media.contra.com/image/upload/fl_progressive/q_auto:best/undefined.webp)
HEC29P24005 GLUED Campaign KV QF 594x420 GBR 241018 ISO300 low[34]_page-0002.jpg
HEC29P24005 GLUED Campaign KV QF 594x420 GBR 241018 ISO300 low[34]_page-0006.jpg
HEC29P24005 GLUED Campaign KV HF 420x594 GBR 241018 ISO300 low[57]-images-1.jpg
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Posted Jun 7, 2026
Campaign showcasing bold self-expression through hairstyle aesthetics.
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