Leesa: The Line Of Dreams

Mohamed Amine

Mohamed Amine Sellami

"The Line of Dreams" is a 2D/2.5D motion graphic commercial that embodies Leesa's ethos. Through the journey of a simple, fluid line, it delves into the brand's meticulous crafting process and their overarching mission of providing comfort and extending generosity.
Using harmonious transitions, a well-thought-out color palette, and expert animation, the ad cultivates a strong emotional connection with its audience. It goes beyond traditional advertising, positioning Leesa as a brand that's not only focused on premium sleep quality but also on making a broader societal impact.
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Posted Dec 21, 2023

A poetic 2D/2.5D motion graphic journey for Leesa that beautifully translates the brand's essence and values.