Website Manager for Gimaguas

Responsible for all aspects related to online sales, from strategy to execution, with the goal of increasing sales, improving the customer experience, and growing the business in the digital environment.

• Develop and execute online commerce strategies: develop strategic plans to increase online sales, identify growth opportunities, and establish clear objectives. Maintain a direct relationship with freelance programmers to implement improvements and achieve established goals.

• Supervise the brand's website: ensure that it is up-to-date, easy to use, and visually appealing on all devices (web/mobile).

• Optimize the user experience: work to improve website navigation, design, and usability, with the goal of providing customers with a satisfactory and appealing shopping experience.

• Create and update content: collaborate with the content team to create and update website content, including product descriptions, important brand news, product updates, silhouettes, etc.

• Mass upload of content: Use Excel to perform a mass upload of basic product information per season.

• Analyze and improve website performance: evaluate website traffic and performance to identify areas for improvement. Work to enhance the user experience and increase conversions. Analyze the competition and propose improvements twice a month.

• Digital marketing management: collaborate with the content team to develop effective online campaigns, including digital advertising, email marketing, and social media strategies.

• Manage the brand's social media (TikTok): schedule and publish content on the TikTok platform, propose ideas, and stay up-to-date with social media trends.

• Customer relationship management: ensure that customers receive adequate customer service, resolve issues, and effectively address inquiries and complaints.

Skills:

Proficiency in Shopify.

Project management.

Experience in digital marketing and analytics tools.

Digital Marketing Campaigns.

UX.