Full Welcome Email for bdy Skincare

Overview: Designed a conversion-oriented campaign email positioning BDY by Tree Hut as skincare-level body care. The goal was to strengthen brand differentiation, highlight hero products, and drive retail action without overwhelming the subscriber.

BDY by Tree Hut sits at the intersection of body care and skincare. While many body brands rely on fragrance and aesthetics, BDY’s value lies in ingredient intelligence and visible results.

This email needed to:

Reinforce brand philosophy

Educate on key ingredients

Spotlight hero products

Drive purchase intent

All within a single scroll experience.

Most product-focused emails fall into one of two traps:

Overwhelming users with too many benefits and SKUs or Leaning too heavily on aesthetics without clarifying differentiation

The challenge was to design an email that:

Clearly communicates why BDY exists

Builds rational confidence (ingredients, texture, results)

Encourages action without aggressive discounting

This required balancing education, emotion, and conversion in one cohesive flow.

The structure was intentionally layered:

Lead with belief before pushing product

Translate ingredients into clear user outcomes

Introduce hero SKUs with contextual value

Reinforce trust with proof (testimonials + visual callouts)

Close with a low-pressure routine-building CTA

Rather than feeling promotional, the email guides the reader through a narrative: Belief → Benefits → Products → Proof → Action

This project demonstrates how product emails can function as structured persuasion systems — not just promotional blasts. By layering belief, education, and proof before pushing action, the design supports stronger purchase intent and brand trust.

Role: Email Designer & Visual Strategist Tools: Figma Project Type: Conceptual campaign email