Account-Based Marketing Case Study

Client Background: Sangam CRM is a customer relationship management software company that provides solutions to various industries.

Client Challenge: Sangam CRM was facing challenges in generating qualified leads and setting up appointments with potential clients.

The Solution: I helped Sangam CRM by implementing a qualified appointment-setting strategy. I leveraged technology by implementing a CRM system for lead tracking. This helped streamline lead tracking and provided a centralized repository for prospect information. I also used email marketing to reach out to potential clients and set up appointments. I ensured that the prospects had a genuine need or interest in the product/service and had the power to make or influence purchasing decisions.

Results: The efforts resulted in a significant increase in the number of qualified leads generated and appointments set up. Sangam CRM was able to close more deals and increase their revenue.