Onhold (concept): Framer page for an AI that makes your calls
Krishna Bhupathi
Concept, self-initiated. Onhold is not a real product and this was not client work.
The brief I set myself
Onhold is an AI that makes the annoying phone calls for you: the gym, the bank, the dentist. The page has to be friendly enough to try and trustworthy enough that you'd let it speak for you. The obvious worry is "what will it say on my behalf?", so the page answers that before anything else.
What I did
A phone in the hero that plays a whole call: the menu, the hold, the conversation, then the text report you get at the end.
A playful identity taken from hold music and 1970s rotary phones.
Positioning and every line of copy, written to lower the stakes of handing over a call.
A live call demo built as a React code component in Framer.
Why it's built this way
Trust comes from seeing exactly what happens. Playing a full call, start to finish, answers the worry better than any promise in a headline.
Built in Framer with React code components. Case study: https://bhupathi-studio.framer.website/work/onhold
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Posted Oct 10, 2026
Concept Framer landing page for an AI that makes phone calls for you, with a phone in the hero that plays a whole call, then the text report.
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