HorizonX: Migrating from Wix to Webflow for an Elevated Digital

Client: HorizonX, an Australian company specializing in Cloud, Data & AI solutions for large enterprises.

Project Scope: HorizonX needed a new digital presence to scale with its growing business. Their previous website, built on Wix, lacked the flexibility and performance required to support their evolving brand identity and marketing strategy. Skylar Studio stepped in to help them migrate to Webflow, ensuring a seamless transition while elevating the overall user experience and design.

HorizonX’s website was struggling with:

Limited design flexibility: Wix didn’t allow for the full range of customization and interactions HorizonX needed to tell its brand story.

Lack of scalability: As their business expanded, they required a platform that could support new features, integrate third-party tools, and allow for future growth.

Brand consistency: The current website wasn’t effectively conveying HorizonX’s brand identity across its digital platforms and marketing materials.

The first step was to establish a fresh, cohesive visual identity for HorizonX. We designed the website from scratch, creating:

Branding, Icons, and Imagery: We worked with HorizonX to set up a new brand style that reflected their vision. This included selecting a modern color palette, designing custom icons, and using high-quality imagery that communicated the brand’s cutting-edge approach to aerospace and defense.

Color Scheme: A refined selection of colors was chosen to represent the company’s industry—sleek shades of blue and grey with a touch of vibrant orange to symbolize innovation and energy.

Explainer Videos: To help potential clients and partners understand their unique offerings, we created a series of explanatory videos, which were embedded into the site. These videos highlighted HorizonX’s products and services concisely and engagingly.

Once the design was finalized, we began building the entire site on Webflow. This included:

Migration from Wix to Webflow: We handled the technical aspects of transferring all existing content from Wix to Webflow, ensuring no loss of data and optimizing it for the new design.

Interactive Components: Using Finsweet attributes, we integrated dynamic features such as:

Web Accessibility: Ensuring the site was accessible to all users was a priority. We adhered to WCAG standards, optimizing text contrast, keyboard navigation, and image alt tags for a more inclusive experience.

Our work extended beyond just the website. We helped HorizonX build a strong brand presence that scaled to their marketing collaterals as well. By establishing a consistent design system—encompassing typography, color usage, and visual style—HorizonX maintained a cohesive brand image across its website and marketing materials.

To further enhance the website’s functionality, we integrated:

HubSpot: We set up forms and a live chat to streamline lead generation and improve customer support.

Google Tag Manager: This allowed HorizonX to easily track site performance, and user behavior, and implement future marketing campaigns without needing a developer for every update.

The migration from Wix to Webflow not only transformed the look and feel of HorizonX’s website but also provided a scalable, high-performing platform to grow with their business. Key outcomes included:

Enhanced User Experience: A modern, easy-to-navigate website with dynamic components, fast load times, and improved accessibility.

Stronger Brand Identity: A consistent, professional image that extends across all digital media.

Seamless Integrations: The website now supports HubSpot forms and live chat, along with Google Tag Manager for better data analytics.

Scalability: With the flexibility of Webflow, HorizonX can now easily update its website and add new content without technical limitations.

By combining thoughtful design with robust Webflow development, Skylar Studio helped HorizonX not only revamp its digital presence but also set the foundation for future growth. This project showcased our ability to deliver comprehensive solutions—from design to development to ongoing brand scaling—that align with our client’s business goals.