AJF Architecture
Nikola Milovanovic
Web Designer
Web Developer
Webflow Developer
Figma
Webflow
About the project
AJF Architecture is renowned for its innovative architectural designs and bespoke solutions, serving clients in residential, commercial, and public sectors. The firm wanted to modernize its online presence to reflect its cutting-edge design ethos and make it easier for potential clients to explore their portfolio. The goal was to build a website that would effectively showcase AJF’s design portfolio, highlight their unique approach, and drive new project inquiries.
Challenges:
Showcasing Diverse Portfolio: AJF Architecture needed a website that could present a wide range of projects, from residential homes to large-scale commercial spaces, in a visually compelling way.
Outdated Website Design: The previous website did not reflect the sophistication and contemporary nature of AJF’s design work, which affected how potential clients perceived the brand.
Need for Content Flexibility: AJF Architecture wanted a website that would allow them to easily update projects, news, and articles without needing extensive technical knowledge.would emphasize elegant design, cool animations and a very clear gallery
My Approach:
To meet AJF Architecture’s needs, I aimed to create a website that would serve as a digital gallery for their work while providing an easy-to-navigate, engaging experience for visitors.
Research & Discovery: I began by conducting a detailed analysis of AJF’s existing website and gathered insights from their team to understand their brand identity and project needs. This helped me align the website’s structure with the firm’s goals and ensure the design would appeal to their target clientele.
Webflow Redesign: I design team focused on crafting a clean, minimalist design that would allow AJF's architectural projects to take center stage. Key design features included:
Interactive Project Gallery: Developed a dynamic project gallery using Webflow's CMS, allowing visitors to explore AJF’s portfolio by project type, size, or design style.
Visual Storytelling: Enhanced each project page with large, high-quality images, video integrations, and detailed descriptions to create a narrative around AJF's design process.
Streamlined Navigation: Simplified the website’s navigation structure, making it easier for visitors to access the portfolio, learn about AJF’s services, and reach out for inquiries.
Custom Webflow Development: Utilizing Webflow, I built a responsive, scalable website that delivered a seamless user experience across devices. This included:
CMS Integration: Implemented a user-friendly CMS that enabled the AJF team to easily add new projects, articles, and press mentions without needing developer support.
Responsive Design: Developed a mobile-friendly layout to ensure a consistent and visually appealing experience on smartphones, tablets, and desktops.
SEO & Performance Optimization: My SEO strategy aimed to enhance AJF Architecture's visibility for relevant search terms, helping them attract more organic traffic. This included:
On-Page Optimization: Focused on optimizing metadata, image alt texts, and content structure to target keywords related to architecture and design.
Performance Enhancements: Optimized images and applied lazy loading techniques to ensure quick load times, particularly for image-heavy project pages.
Testing & Iteration: Conducted thorough cross-browser and device testing to ensure the site performed well across all platforms. We worked closely with AJF’s team to gather feedback and refine the final design before launch.
Results:
Increased User Engagement: The visually appealing project gallery and simplified navigation led to a 60% increase in time spent on the website, indicating that users were more engaged with AJF’s content.
Enhanced Mobile Traffic: The responsive design contributed to a 45% increase in mobile visits, making it easier for clients to explore AJF’s portfolio on the go.
Higher Conversion Rates: The addition of clear call-to-action buttons throughout the site and optimized inquiry forms resulted in a 30% increase in project inquiries within the first three months.
Improved Search Visibility: Our SEO efforts led to a 40% growth in organic traffic, helping AJF Architecture reach more prospective clients through improved search engine rankings.
